- Client SAWF
- Platform Brochure
Our two-part campaign showed the complexity of truth and how it’s reported.
A brochure was required to be made for an event happening in Bangkok. The client needed a brochure that was not just a handout but also something people could engage with and keep it for themselves even after the event.
The main challenge was to make a brochure that was creative enough for people to keep it with them and also physically share it with others since there usually isn’t much one can do with a brochure.
Initially, the focus was on the design to be good and unique. However, we needed to think of other possibilities as to what else could be done to make a brochure more fun apart from the design aspect.
To make it more fun, we thought of gammifying the entire brochure.
We took inspiration from origami and the concept of unboxing. So we ended up with the idea of the brochure having multiple folds.
The event had a turnout of 500 people. Most of the attendees took 2-3 each to share it with their friends/family.