Glacier Safari Trek

Our two-part campaign showed the complexity of truth and how it’s reported.

It is a France-based travel/tour agency organizing treks and tours in Nepal, India and Bhutan for over 30 years. It had been operating in a traditional way. Although they already had a website, which was about 10-12 years old at that time, there was zero digital presence. It had also been relying on other French companies for projects.

02

Challenges

The website had to be in dual language. More and more people were starting to research online. Other Nepali competitors had also started entertaining online enquiries and booking. In spite of being popular amongst French speaking communities, the website content had to be updated. It did not even include contacts for people to get in touch through.

03

Approach

Our key concerns included how to help people book, what they expected when they visited the website of a travel agency, how to do story telling through pictures, how to make it dual language in a convenient way and easy navigation.

04

Create

We focused on minimal content, more pictures than text and simply designs to make it easy for visitors to got through the web content. Call to action buttons like book now and contact were placed in all the contents.

05

Develop

We ensured the website was easy to use, allowed custom trip planning, and had schedules of upcoming treks/trips. Content update was done through wordpress.

06

Conclusion

The new site did very well. The previous website generally used to have max 10 visitors per day. The new website saw the number of visitors double per day. In some days, the number would even spike up to 90 visitors per day. In addition, it is having a good flow of online booking.