Mamagoto

Our two-part campaign showed the complexity of truth and how it’s reported.

Mamagoto is an international restaurant chain from India. The fusion restro specialized in Pan Asian cuisine.

02

Challenges

The website needed to reflect the positioning of the brand which was of a fun, youthful, and vibrant restaurant. Hence, we need to come up with designs to match the concept and meet their standard.

03

Approach

To show the arrival of Mamagoto in Nepal, we worked on giving it a feel of Nepal and make it look youthful at the same time. They have a signature décor/interior style and we wanted to reflect that on the website as well.

04

Create

We used a lot of Pan Asian elements and Nepali elements like prayer flags, fluffy clouds used in Nepali art, and the texture of Nepali lokta paper as the backdrop. Grunge illustrations/elements were also used to make it more appealing to the youthful crowd.

05

Develop

It is mainly a single-page website with only a few segments with clickable buttons to open a new page.

06

Conclusion

The website is now live. Visitors can now also make online reservations.