SEO Engineer (Mid to Senior Level)

About the Role

Pagoda Labs is looking for an SEO Engineer who combines strong traditional SEO expertise with the ability to leverage AI tools and autonomous agents to scale organic growth.

We’re looking for someone who understands the fundamentals of technical SEO, content optimisation, keyword research, and local SEO, while actively using tools such as Claude, AI agents, and automation workflows to improve efficiency, execute SEO strategies, and deliver measurable results.

This is a hands-on role for someone who can move beyond manual SEO execution and build smarter, data-driven workflows that scale.

Industries You Will Handle: You will lead SEO for a diverse portfolio including: Travel, Construction Safety, Health & Wellness, Ecommerce, and SAAS Products (Our upcoming in-house SAAS product line + Client SAAS products)

Key Responsibilities

1. AI-Powered & Agentic SEO

Use Claude and other AI tools to execute and scale SEO workflows.
Build and manage AI-assisted or agent-based workflows for keyword research, content briefs, on-page optimisation, competitor analysis, internal linking, and SEO audits.
Use AI agents to automate repetitive SEO tasks while maintaining quality, accuracy, and search engine compliance.
Experiment with emerging AI SEO tools, automation platforms, and workflows to improve organic search performance.
Optimise content and websites for traditional search engines and emerging AI-powered search experiences.

2. Technical & Traditional SEO

Conduct comprehensive technical SEO audits, including crawling, indexing, site architecture, canonicalisation, redirects, XML sitemaps, robots.txt, and structured data.
Improve Core Web Vitals, page performance, mobile usability, and overall search visibility.
Perform keyword research, search intent analysis, competitor research, and on-page optimisation.
Develop internal linking strategies and optimise metadata, headings, URLs, and content structure.
Monitor rankings, organic traffic, conversions, and technical SEO issues using Google Search Console, Google Analytics 4, and relevant SEO tools.

3. Local SEO

Optimise and manage Google Business Profiles.
Improve local search rankings, Google Maps visibility, and location-based organic traffic.
Conduct local keyword research, competitor analysis, citation management, and NAP consistency checks.
Develop strategies for local landing pages, customer reviews, and location-specific content.
Track local search performance and identify opportunities to generate qualified leads.

4. Content & Organic Growth

Collaborate with content writers, developers, and digital marketing teams to execute SEO strategies.
Create SEO briefs and content optimisation guidelines using research and AI-assisted workflows.
Identify content gaps, ranking opportunities, and opportunities to refresh existing content.
Translate SEO insights into practical recommendations that improve traffic, leads, and conversions.

5. Reporting & Continuous Improvement

Track SEO KPIs and prepare clear performance reports.
Develop repeatable SEO processes, checklists, and automation workflows.
Test new tools and methodologies, measure their effectiveness, and continuously improve execution.

Requirements

Proven experience in technical SEO, on-page SEO, keyword research, and organic growth.
Practical experience using Claude, ChatGPT, or similar AI tools for SEO execution.
Ability to design and operate AI-assisted workflows or agent-based automation.
Strong understanding of local SEO and Google Business Profile optimisation.
Experience with Google Search Console, Google Analytics 4, and SEO platforms such as Ahrefs, Semrush, Screaming Frog, or equivalent tools.
Understanding of website technologies, HTML, CSS, JavaScript rendering, and how modern web applications affect crawling and indexing.
Strong analytical, problem-solving, and research skills.
Ability to work independently, manage priorities, and demonstrate measurable outcomes.

Good to Have

Experience building SEO automations using APIs, Python, JavaScript, n8n, Make, or similar tools.
Experience with WordPress, Webflow, Shopify, or other CMS and e-commerce platforms.
Familiarity with schema markup, programmatic SEO, large-scale website optimisation, and international SEO.
Understanding of Generative Engine Optimisation (GEO), AI search visibility, and how search behaviour is evolving.
Experience working with multiple clients or across different industries.

What Success Looks Like

Improved organic rankings, qualified traffic, and lead generation.
More efficient SEO execution through well-designed AI agents and automation.
Stronger local search visibility and Google Maps performance.
Reliable technical SEO implementation and measurable improvements in website health.
Repeatable SEO processes that can scale across multiple websites and clients.

Why Join Pagoda Labs?

At Pagoda Labs, you’ll have the opportunity to combine established SEO practices with practical AI-driven innovation. You’ll help build the next generation of SEO workflows, work across different industries, and contribute directly to measurable digital growth.