Digital Marketing Manager – Marketing & Automation

About Pagoda Labs

Pagoda Labs is a Nepal-based technology and digital solutions company providing software development, web development, ERP/DMS solutions, digital marketing, branding, and technology services to clients in Nepal and international markets.

We are looking for a Digital Marketing Manager who can take ownership of our digital marketing activities, generate qualified leads, manage campaigns, and use marketing automation to make our marketing efforts more measurable and scalable.

This is a hands-on role. We are looking for someone who can think strategically but is equally comfortable setting up campaigns, writing copy, reviewing analytics, coordinating with the SEO team, managing advertising platforms, and following leads through the marketing funnel.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and execute integrated digital marketing strategies aligned with Pagoda Labs’ business and sales objectives.
• Plan monthly and quarterly marketing campaigns across paid, organic, email, social media and other digital channels.
• Identify target markets, customer segments, industries and buyer personas for Pagoda Labs’ technology and digital services.
• Develop campaigns specifically designed to generate qualified business leads, not just impressions or engagement.
• Continuously evaluate campaign performance and recommend improvements.

2. PPC & Paid Advertising

• Plan, create, manage and optimize paid advertising campaigns across platforms such as: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads and other relevant advertising platforms.
• Manage campaign objectives, audiences, keywords, ad copy, landing pages, budgets and conversion tracking.
• Monitor CPC, CTR, CPL, CPA, conversion rates and ROAS.
• Conduct A/B testing of advertisements, audiences, landing pages and messaging.
• Identify underperforming campaigns quickly and take corrective action.
• Work with the management team to allocate advertising budgets based on measurable results.

3. Social Media Marketing

• Develop and manage Pagoda Labs’ social media strategy.
• Create content calendars for LinkedIn, Facebook, Instagram and other relevant platforms.
• Coordinate with designers, content writers and internal teams to produce relevant content.
• Develop B2B-focused content around Software development, ERP/DMS, Digital transformation, AI and automation, Web and mobile applications, Digital marketing, Technology trends and case studies
• Monitor engagement, reach, traffic and lead generation from social channels.
• Ensure social media activity contributes to the company’s overall sales and positioning.

4. Email Marketing & Marketing Automation

• Design and execute email marketing campaigns for prospects, existing clients and marketing databases.
• Build automated email sequences for Lead nurturing, New enquiries, Follow-ups, Service-specific campaigns, Re-engagement, Customer communication
• Develop lead-nurturing workflows based on customer behavior and engagement.
• Manage segmentation, personalization, campaign scheduling and performance tracking.
• Use marketing automation tools and CRM platforms to improve lead conversion and reduce manual follow-up.
• Develop automated workflows connecting advertising, landing pages, forms, CRM and email campaigns where possible.
• Continuously identify opportunities to automate repetitive marketing processes.

5. Lead Generation & Conversion

• Take ownership of the marketing-to-lead-generation process.
• Develop campaigns that generate enquiries for Pagoda Labs’ key services.
• Work closely with the SEO Engineer to convert organic traffic and SEO opportunities into qualified leads.
• Coordinate with the SEO Engineer on Keyword opportunities, Landing pages, Lead-generation campaigns, Content campaigns, Search performance, Conversion optimization
• Monitor where leads are coming from and determine which channels are producing quality opportunities.
• Maintain proper lead tracking and attribution wherever technically possible.
• Work with the Business Development/Sales team to understand lead quality and improve marketing campaigns accordingly.

6. Campaign Management & Analytics

• Monitor all active marketing campaigns on a regular basis.
• Prepare campaign performance reports for management.
• Track Leads generated, Cost per lead, Conversion rate, Website traffic, Campaign ROI, Customer acquisition cost, Email performance, Social media performance, PPC performance
• Identify trends and provide clear recommendations rather than simply presenting numbers.
• Investigate campaigns that are not performing and proactively propose corrective actions.
• Establish dashboards and reporting systems wherever practical.

7. Website & Landing Pages

• Work with the web development and design teams to improve marketing landing pages.
• Identify opportunities to improve website conversion rates.
• Recommend changes to website content, CTAs, forms, layouts and user journeys.
• Ensure landing pages are aligned with PPC, SEO and email campaigns.
• Coordinate with the development team for tracking pixels, analytics, conversion events and marketing integrations.

8. Traditional Marketing

Although this is primarily a digital marketing position, the candidate should also understand the fundamentals of traditional marketing.

Responsibilities may include supporting or coordinating:

• Offline advertising
• Corporate branding
• Print advertising
• Events and exhibitions
• Business conferences
• Direct marketing
• Promotional campaigns
• Corporate communications
• Marketing collateral
• Partnerships and sponsorships

The candidate should understand how traditional and digital channels can work together rather than treating them as separate activities.

9. Content & Brand Communication

• Develop campaign concepts and marketing messages.
• Write or coordinate compelling ad copy, email copy, social media content and campaign messaging.
• Maintain consistency in Pagoda Labs’ brand positioning and communication.
• Work with designers and content creators to ensure marketing material is professional and commercially effective.
• Translate technical services into clear business benefits that prospective clients can understand.

10. Internal Coordination

The Digital Marketing Manager will work closely with:

• Management
• Business Development / Sales
• SEO Engineer
• Developers
• UI/UX and graphic designers
• Content writers
• Project Managers
• External marketing partners where required

The candidate must be capable of taking ownership of a campaign from idea → execution → measurement → optimization → lead handover.

11. Marketing Automation & Technology Skills

The candidate should have practical experience with marketing technology and ideally be comfortable working with tools such as:

• Google Analytics / GA4
• Google Ads
• Google Search Console
• Meta Business Suite / Ads Manager
• LinkedIn Campaign Manager
• Google Tag Manager
• CRM systems
• Email marketing platforms
• Marketing automation platforms
• Lead-generation and landing-page tools
• Conversion tracking and pixels
• Looker Studio or equivalent reporting tools
• Experience with platforms such as HubSpot, Mailchimp, Brevo, Active Campaign, Zoho, Salesforce or similar systems will be an advantage.

The candidate does not need to be a developer, but should be comfortable working with technical teams and understanding how marketing systems integrate with websites, CRM systems and APIs.

Required Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing or a related field.
• 3–5+ years of relevant digital marketing experience, preferably in a technology, software, B2B or agency environment.
• Demonstrable experience managing paid advertising campaigns.
• Strong understanding of PPC, social media, email marketing and lead generation.
• Practical understanding of marketing automation and CRM workflows.
• Strong analytical and reporting skills.
• Good understanding of SEO and ability to work effectively with an SEO specialist.
• Excellent written and verbal English communication skills.
• Strong presentation and interpersonal skills.
• Experience managing multiple campaigns simultaneously.

Key Personal Attributes

Proactive, we are specifically looking for someone who does not wait to be told what to do. The candidate should:

• Identify opportunities independently.
• Monitor campaigns without being reminded.
• Raise problems early.
• Suggest new campaigns and experiments.
• Follow up on leads and campaign outcomes.
• Continuously look for ways to improve marketing performance.
• Commercially Minded

The objective is not simply to increase followers, likes or website traffic. The candidate must understand the relationship between:

• Marketing → Leads → Qualified Opportunities → Sales → Revenue
• They should be comfortable asking whether a campaign is actually producing business value.
• Effective Communication
• They must be able to explain marketing performance in clear business terms rather than relying exclusively on marketing terminology.
• Analytical & Detail-Oriented
• The candidate should be comfortable looking at campaign data, identifying anomalies and making decisions based on evidence.

Candidates with experience in any of the following will have an advantage:

• B2B technology marketing
• Software/SaaS marketing
• Digital agency environment
• Lead-generation campaigns
• CRM implementation
• HubSpot
• Google Ads certification
• Meta advertising
• LinkedIn B2B advertising
• Marketing automation
• Conversion rate optimization
• Marketing analytics
• Technology or software services sales

What We Expect From This Role

We are not looking for someone whose primary responsibility is posting on Facebook and Instagram. We are looking for a performance-oriented marketer who can build campaigns, use automation, manage advertising, coordinate SEO, analyze data and ultimately help Pagoda Labs generate more qualified business opportunities.

The successful candidate should be able to look at an underperforming campaign and say “This isn’t working. Here is why, here is what I recommend changing, and here is how we will measure whether the change worked.” That level of ownership, initiative and commercial thinking is essential for this position.